(Full studio service)

Miquel Riera Construcciones

Miquel Riera Construcciones · Branding · 2025–2026

Brand, social media, photography and web for a builder in Capdepera.

Client
Miquel Riera Construcciones
Sector
Construction and renovation
Role
Full studio service
Duration
In progress
Web
www.miquelriera.com
  • Logo
  • Branding
  • Tone of voice
  • Social
  • Newsletter
  • Photography
  • Video
  • Web
  • SEO
  • Art direction

The challenge

A logo from another era and a forgotten website.

The solution

A brand that comes from stone and craft, with the same voice across social media, photography and web.

The result

A builder you recognise in every project, with a website that people looking for it can now find.

(01)

Identity

The initials, made of tiles and marès.

The old logo spoke of another era. The new one turns the initials MR into a monogram built from tiles, plans seen from above and blocks of marès. Around it, a palette taken from building materials, two typefaces and a tone of voice of its own.

Deliverables Logo and versions · Palette and typefaces · Tone of voice · Applications

BeforeAfter

Five colours named after materials: stone, concrete, roof tile, iron and lime.

  • MarésBase#DBCDAE
  • Earthy concreteBase#51453F
  • Weathered tileAccent#C49173
  • Wrought ironDark#201D1A
  • Lime whiteLight#F5F7F4

Headings

Cormorant Garamond

Tu casa, con alma mediterránea

Weights
Regular and Medium
Use
Headings and claim, in capitals.

Logo and text

Montserrat

Obra nueva, reforma y rehabilitación en Mallorca

Weights
Light, Regular and Medium
Use
The name in the logo, body text and navigation.

(02)

Photography

The work, finished and under way.

We photographed the finished houses and the work in progress too, from the digger to the hands on the stone. Both show how Miquel Riera works.

Deliverables Architectural photography · Construction site photography · Video

Son Figuera

Pale stone, concrete and wood.

Double-height living room with a central stove and a stone staircase at the back
Stone staircase with a white spindle railing

Sa Cooperativa · Artà

A major renovation in the heart of the village.

Courtyard under a reed pergola, with tiled tables and plants
Indoor passage with an exposed stone wall and warm light

Camp Rodó · Artà

Stone walls and a pool facing the pine wood.

Single-storey stone house with a porch and pool, facing a pine wood
Shadow of the pergola on a rubble stone wall

Casa Jonquera

A new build with an olive tree in every window.

Living room with a large wood-framed window looking onto an olive tree
The house's white volume with the porch and the garden

Es Vidrier

A stone house between the mountains and the sea.

Two-storey stone house with outdoor steps, sun loungers and a pool
Dark wooden door open to the light outside
  • Digger next to a house under construction in concrete block
  • Spiral staircase on site, seen from above
  • A bricklayer builds a block wall against the sky
  • Gloved hands setting stone into a wall
  • Interior under renovation with new wooden beams and window light
  • Two workers on a floor slab under construction
  • Concrete blocks stacked on site
  • Carved stone corbel under a wooden beam
01 / 08

(03)

Social

The craft, explained.

We run their Instagram from start to finish: strategy, templates, carousels and reels. Each build is told from the inside, and the vocabulary of the Mallorcan house is part of the content. We also put together their newsletter.

Deliverables Content strategy · Templates and visual line · Carousels and reels · Newsletter

A reel pinned to the profile
  • Carousel cover: Ca Na Maians, a project from the ground up, with the build at sunset
  • Block walls of the house under construction against the sky
  • Two photos of the build: the house among trees and the roof framework
  • Concrete portico and props on the Ca Na Maians site
  • Carousel closing slide: This is only the beginning, with the roof structure and the website
01 / 05

(04)

Web

Easy to find, easy to use.

We rebuilt the whole website, from design to development. It's made for people looking for a builder in Mallorca, and so the team can update it without relying on anyone.

Deliverables Web design and development · Animations · Content management system · SEO · English version

  • Animated

    Smooth motion on every page, without stealing the spotlight from the builds.

  • CMS

    The team can upload their projects with no technical knowledge.

  • 99

    Performance

    Google PageSpeed score on desktop.

  • 100

    Accessibility

    Contrast, alt text and labels in order.

  • 96

    Best practices

    Built to current web standards.

  • 100

    SEO

    Ready for search engines to understand.

Home page of www.miquelriera.com on desktop
Home page of www.miquelriera.com on mobile

Scroll inside each screen

View live website ↗

Team and credits

ServiceLeadSupport
Logo redesignOdei Siruela—
Branding and brand voiceOdei Siruela—
Social media and newsletterOdei Siruela—
Photography and videoJota Reyes—
Web design and developmentOdei Siruela—
SEOOdei Siruela—
Art directionOdei SiruelaJota Reyes

Shall we talk?

Tell us about your project.

It could be a brand, a website, photos or all of it at once. We'll listen and tell you how we'd go about it.

Write to usWhatsApp +34 641 30 90 31